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Popular Celebrity Car Endorsements
12/24/2013
When it comes to selling a product, it seems that celebrities tend to know best, right? After all, stars have been seen pushing everything from shampoo to hamburgers. One of the most popular items often peddled by a famous individual is a vehicle. Does this marketing tactic actually influence a buyer's choice? It's hard to say. Though the argument that an actor or singer's opinion does have some weight on the issue could definitely be made, as car companies in and out of America continue to use this method of advertising to sell automobiles.
Buy This CarCelebrities may not go as far as demanding you to make a specific purchase by using the words "buy this car." However, it's clearly implied (whether truthful or not) that the stars themselves actually own and drive the car in question. Take a look at some of the infamous celebrity car endorsements - the good, the bad, and the very ugly - that have been produced over the years.
Tiger Woods - BuickFrom 2000 to 2009, Tiger Woods could be seen endorsing Buick. However, because of his young age and cool golfing career, he wasn't truly believed as a man who would actually drive a Buick. In 2009, during his very public scandal and personal troubles, Woods lost the sponsorship and was replaced by Shaquille O'Neal.
Celine Dion - ChryslerThis celebrity endorsement is known for being very unsuccessful. For starters, the TV spots were highly expensive to produce and featured the singer more than the product. Dion signed a $14 million contract to appear in Chrysler commercials for a period of three years. However, the deal only last one year, as Dion wasn't likable enough to sell the car and only attracted older clientele.
Jeff Bridges - HyundaiInterestingly enough, Jeff Bridges has never appeared onscreen for a Hyundai commercial. However, lending his recognizable voice to the TV spots has proven to be quite popular; the actor has been with the car company since 2007. Bridges has even gone a step further, working at automobile shows to better market the brand.
Are You Influenced?
The list above is not even a fraction of the various celebrity car endorsements that have taken place over the years. There are plenty of other memorable (or not so memorable) commercials and ads that have been created and produced. The next time you're flipping through the channels or the pages of a magazine, take note of the vehicle and the celebrity that is pushing it. Ask yourself: "Would I purchase this car just because a famous star is asking me to?"
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